We hope you will find this site helpful in sorting between what is true and false. One word of caution: beware of bargains in heart surgery, automobiles and diamonds. There are some more and less expensive diamonds, but more often the price reflects a difference in quality, usually in the cut but sometimes the other characteristics, not in any “deal”.

The key to finding a fine diamond is to know what to look for. If you stay as mindful of beauty as you do your budget, you’ll come a lot closer to diamond perfection than you ever thought possible. Given their peerless beauty, and durability, it is hardly surprising to find diamonds serving as the supreme symbol of love as well as the supreme gift for all occasions.

On average a woman will wear her diamond for 40 years before passing it onto future generations. It is safe to say you will never again purchase anything as personal, permanent & memorable as the diamond for which you are now shopping.